OUR STORY & PHILOSOPHY

During Edo period for 200 years, Japan closed the country for its isolation policy. Eventually, it led Japan to develop and establish its own unique identity, culture, and industries. Modern Japanese lifestyle is much influenced by the western culture, however, its long-inherited tradition and refined skills of art are still alive in everyday life. The high quality design and functionality by the traditional artisan and their sophisticated ideas are now attracting the modern people again.

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IPPIN PROJECT, planned and managed by CRAFITS, Inc., the design firm based in New York, focuses on such Japanese-born traditional lifestyle and products, and introduces them to the world. The project also emphasizes on creating new products, by designing re-born products, which fit well together with the western lifestyle as well. IPPIN PROJECT also believes that the project contributes to transmit the Japanese unique traditions and skills to the future generations.

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“IPPIN” in Japanese means “MASTERPIECE”.