JICON is a porcelain brand launched originally by Touetsugama kiln together with a Japanese designer, OJI Masanori. The founder of the JICON brand, IMAMURA Hajime, later in 2014 became independent as IMAMURA Porcelain. IMAMURA Porcelain makes porcelains for daily life with their traditional white porcelain techniques using Amakusa Touseki (porcelain stone). The brand name means "porcelain (JI) in modern times (CON)." In Buddhist words, JICON means "seize the day." It also denotes "porcelain (JI) created by the house of IMAMURA" of the Touetsugama kiln, founded 350 years ago. 

​Maker's Story : Imamura Porcelain
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The glaze is made from white glaze naturally derived from straw ashes. to enhance the texture of the original pottery stone and glaze, the materials are not thoroughly stirred, allowing the brown spots, composed of iron materials in clay and glaze, and coarse particles to subtly emerge to the surface. The tender whiteness of traditionally made glaze complements the texture of antique ware.

Delving into the true essence of the porcelain materiality, Jicon relooks and reevaluate its components such as clay and glaze. instead of the perfect sleek and glamorous bluish-white color as seen in the standard Aritaware, Jicon creates an unbleached whiteness, carrying a tint of a half mat texture, in order to bring out the materiality of the ware. 

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Jicon aims to create a brand-new texture of pottery ware that depicts a modest lifestyle where one can experience the bare rawness of life. The texture slowly changes with use, allowing us to enjoy the process of "cherishing," while savoring the variation of expressions of the porcelain as time passes by.